Find out More about our services here »
Agapé Creative Communications – "Digital marketing made simple!"
Put your alternative Non Flash content here.
The 3 "P"s of our Business:
Prachar – Reach out
The first step is always about reaching out.
You have an amazing product or an amazing service – but it's time more people know it!
You simply have to reach it out and therefore – "Prachar'
Besides the traditional media of communications that reached out to your audience in a one way manner; we now have social platforms to help make your communication a two way matter.
This essentially means:
- More direct communication
- More one – to – one interactions
- Stronger reach – since you are exactly where your clientele is.
Parichay – The Customer Speaks
Traditional media is certainly effective and the strongest way to reach the masses.
Yes! We wouldn't lie to you on that.
But what we are more interested in, is answering the questions:
- What are the immediate reactions of your customers?
- What are their expectations from your brand?
- Are there grievances or words of praise? How would you know?
It is here that the 'Parichay' angle of communication comes in. When the customer is happy or disappointed and he has something to say – he takes out time and reaches out to the brand. Sometimes, it's just a way to "keep in touch", respond to something related to the brand!
The customer communicates – and this forms the vital link in your relationship.
Pehchan – Monitoring the Association
And this is pretty much the foundation of all our strategies.
- What is our relationship with our customers? What are their expectations?
- What are their responses to our brand? What is their perception?
- What influences them to be involved and what influences them to purchase?
We deal with this section in a little more detail. Here you will find us breaking our head on graphs, on research, on analytics, on figures, on behaviors, and much more :|
And yes! We do that for each of our clients so that we go back to step one - initiating conversations and step two – building relationships.
At the end of the day, your brand HAS an identity. In this social world, everyone has an identity. Your brand has one too and It's time to leverage!